Brault & Martineau and EconoMax furniture stores getting new name

Parent company believes the Tanguay brand has the greatest potential for expansion in Quebec.

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Brault & Martineau, EconoMax and Liquida Meubles furniture stores in Quebec are being rebranded as Tanguay and Tanguay L’Entrepôt.

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Parent company Groupe BMTC has decided to expand its Tanguay brand by adding 11 new stores in Quebec.

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President and CEO Marie-Berthe Des Groseillers said the company's growth strategy has identified the Tanguay division as the one with the greatest potential for expansion in Quebec. In her opinion, the company is giving itself the tools to improve its profitability, its financial structure and maintain its growth objectives for market share in Quebec.

Tanguay, which previously operated mainly in eastern Quebec, adds 11 new stores in Brossard, Drummondville, Gatineau, Granby, Joliette, Kirkland, Laval, Sherbrooke, St-Hubert, St-Léonard and LaSalle.

In addition, five other liquidation stores will be opened under the Tanguay L’Entrepôt banner in Laval, Quebec City, Trois-Rivières, Pointe-aux-Trembles and St-Hubert.

Tanguay, whose head office is located in Montréal-Est, was founded in 1961. It is known for its furniture and household appliance products. It has a network of 25 stores and 1,000 employees.

In a Facebook post Tuesday, Julie Martineau, whose father Robert co-founded Brault & Martineau with Denis Brault in 1960, said she was "furious" and sad that the brand was disappearing. "He had so much confidence toward this person to whom he transferred and sold his baby for such growth in Quebec," she wrote about her father, who died in 1999. "My father even refused higher offers from Ontario companies so that Brault & Martineau could stay in Quebec forever!"

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